How sex, gender, and race are all social constructs Essay

How sex, gender, and race are all social constructs - Essay Example A critical analysis of her argument is presented in this paper. My stand here is that I agree with Dr. Warnke that race or ethnicity is a social construct, but I totally disagree with her that sex and gender are social constructs. To start with, it is important to put forward the difference between sex and gender. The two terms have different meaning and the meaning of each borrows from different theories characteristic of feminist theories. The term sex refers to male or female based on biological features. On the other hand, the term gender denotes men and women as defined by social factors. However the extent to which the society meets its definition for gender is based on diverse and dynamic considerations, such that gender aspects will vary from one society to another (Warnke 156). Natural or biological treatment characterizes the analysis of these two terms. That is, sex and gender. From gender and sexual studies videos, all persons are categorized to both sex and gender. Also, that is the same case with race or ethnicity. People actually pass as members of a given category. For instance, actors in any given piece of art may take a given character that depicts belonging to a certain race or ethnicity. On the same note, it very hard to come by an actor who will take on the role a different sex or gender different from which he or she is in actual sense. The only time this happens is when such pieces of work are meant to portray transgender motives or situations or in the event that such works need to present a sense of humor. When such an observation is made, it is important to note that the observation is temporary and therefore does not last for long. The motive by which the observation is made is only confirmed or evidenced with such observed scenario. What this shows is that people or the entire human race will identify itself with a given social organized group; that is, a race or ethnic group, but rarely will the same people practice transgender role s. Therefore, sex and gender fails to be integrated as a social construct as presented by Dr. Warnke. However, race or ethnicity as a social construct is in line with her claims (Warnke 178). To a more analysis of the claims of Dr.Warnke, gender as a social construct may hold true only if she provides enough evidence. Although at many instances gender is more tailored towards being a social construct, Warnke fails to integrate her claim into evidence that properly asserts her claims. As a result, this paper seeks to disagree with her opinion and claims. The integral assumptions and argument in that case elicit doubt and skepticism, and therefore her conclusions about race, sex and gender cannot be upheld. People are born and integrated into specific social settings, thereby determining their ethnic and racial backgrounds. These people are born either male or female or hermaphrodites by sex and the gender aspect of it sprouts out of the fact that they are male or female. Dr. Warnke a rgues that it is the society that builds up the gender side of human race and ethnicity, but fails to provide sufficient evidence to this claim. There are varied believes developed by the society based on male-female and sex-gender roles, but all that is basically based on whether one is male or female. Further to this treatment, the

Macdonald's Case Study Example | Topics and Well Written Essays - 1000 words

Macdonald's - Case Study Example At some point, upon saturation in the market, he may return to a modified "multipronged" approach, and readdresses their desire to dominate the market, altering their product strategy to meet the specific needs of the market as dictated by their cultural and economic environments. Competition from players within the market such as Subway and from the substitute products has increased. New entrants such as Subway with fresh salads and sandwiches are giving tough competition to McDonald. Apart from this coffee outlets product market is itself giving tough competition to Mc Donald, who got affected due to world wide concern for Obesity. Another key factor responsible for the decrease in sales is the changing customer preferences and tastes. Young customers form the major segment of the market. The customers seek variety and buy products that look trendy. They also show high degree of brand preference. Youth are less interested in McDonald, as they perceive it to be an old formulation. The company's inability to handle its marketing mix properly is cited another key factor for the poor performance of the brand. Food product outlets require heavy promotions. The company did not provide enough consumptions avenues to customers help in improving sales. Identifying mAs with successful ad campaign, the company followed a planning process as outlined below: (i) Identifying marketing objectivities (ii) Communication effects (iii) Processing (iv) Exposure Identifying marketing objectives: first firm has to decide upon the marketing objectives that it wants to satisfy and the role of advertising in meeting those objectives. McDonald's advertising and promotion activities were minimal in the year 2004. Promotions were limited to banners and specific promotions. However the fast food market was growing rapidly. Thus company realized that burger is no longer an unmarked food product and has been accepted by consumers. The company has decided that it is the right time to improve its position in the market. The company identified that targeting the burgeoning middle class homes, whose income are on the rise and whose attitude towards eating out is changing, can increase volumes. Communication effects: any successful advertising campaign should establish a communication effects in the minds of the consumer that encourage him to take action (purchasing a product). A company can select from four possible communication effects. They are category need, brand awareness, brand attitude, and brand purchase intention Processing: McDonald then had to devise an advertising strategy to achieve its communication objectives. The company came up with the Big Mac campaign, which had short duration teaser ads that highlighted the intention to buy its burger. Exposure: the final step in an advertising program is to decide upon the original exposure of the ad campaign to achieve the desired impact of the target segment. Two aspects have to be decided at this stage media selection and media scheduling. Media selection refers to the identification of media through which the campaign has to run. Media scheduling refers to the taming and frequency with which the ads are exposed to the target audience. McDonald did not have a large